Why do we use your personal data?

We will use your personal data to generate and send ads and promotions, including style and shopping recommendations, notifications, information, surveys, and invitations through multiple communication channels.

Ads, promotions, and other direct marketing communication will be distributed according to your preferences through e-mail, text messages, as well as displayed in your mobile app, social media channels or web browser. Please take note that all communication channels might not be available in your market.

To optimize online customer experience, we provide you with personalized ads and promotions resulting from algorithmic analysis and predictions of your preferences, interests, and behavior.

To be more efficient in our marketing communication we collaborate with different social media, search engine and advertising network providers ("Advertising Partners").

Please read more about our Advertising Partners below.

How do we use your personal data?

We only use data obtained directly from you, when you created your account, shopping with us, subscribing to newsletters or engaging with us in any other way.

We will never retrieve, use, and store personal data from data brokers or other external sources nor having access to such data for pursuing a marketing purpose unless we explicitly say so.

H&M Group collaborates with advertising partners such as Facebook, Instagram, Snapchat, Pinterest and YouTube for advertising on social networks and with Google for online advertising networks such as Google Ads and Google Marketing Platform.

Advertising partners use cookies and similar technologies to trace your usage of our websites and services by accessing data stored on your device or in apps.

Read more about cookies and other tracing technologies in the Cookies' section of this Privacy Notice.

Advertising Partners

H&M Group collaborates with Advertising Partners, such as Facebook, Instagram, Snapchat, Pinterest and Google.

Our Advertising Partners enable us to identify and engage with the right target audience, to create and distribute personalized marketing content across platforms and services. To be able to choose the content that fits your interests, we can use information obtained from you when you signed-up for newsletter or created an account or made a purchase with us. We may share this information and a customer identifier, e.g., an encrypted email address or device id, with third parties such as Facebook and Google. The purpose is to show relevant ads to you on third party websites and apps. In order to do this, your data is matched with the database of the third party. If a match is found, you will receive promotional and relevant content in your feed or search engine. If no match is found your data is securely destroyed. We take our responsibility to protect the personal data of our customers very seriously and would like to reassure you that this personal data is handled in a secure manner using a technique called hashing. This ensures your data is scrambled in a manner that makes it unreadable to anyone other than the recipient for the explicit given purpose.

We may also link this data through the various devices you use, as well as process data about the ads for example, if you clicked on an ad and then made a purchase. The purpose is to measure the impact of the ad and to enable ad billing.

We also collaborate with Rakuten for affiliate (influencer) marketing and to drive traffic to our web sites.

Each Advertising Partner is responsible for their part of the processing as controllers, including (if any) transfers of personal data to non-EEA countries.

Who has access to your personal data?

We may share your personal data within the H&M Group whenever necessary to fulfil the intended processing purpose. For the same reason, personal data is also shared with suppliers carrying out certain tasks exclusively on our behalf, such as data analytics and marketing content creation. H&M Group is always fully responsible for its suppliers.

We may from time to time also share personal data with independent third parties, such as Advertising Partners, media agencies and electronic communication providers. Please be aware that many of these recipients have an independent right or obligation to process your personal data as controllers.

What is the legal ground to process your personal data?

We will obtain your consent before we send you newsletters through e-mail and text messages.

We will ask for your prior consent regarding marketing that is based on cookie data or other tracking technologies.

If you're an account holder or a subscriber you may hear from us in other channels, such as social media or through surveys. For this processing we rely on our legitimate interest as a business to promote our ads to you.

How long do we keep your data?

H&M Group will process your data no longer than necessary to provide you with ads, promotions, and other direct marketing messages.

We will cease processing your data for marketing purpose once you have closed your customer account, actively rejecting further marketing communication from us. Thereafter your data will be permanently erased.

How to exercise your rights

You have the right to exercise your rights against H&M Group to such personal data vested in our possession and control.

You have, at any time, the right to withdraw your consent for marketing purposes, or object to it if the processing is based on our legitimate interest.

Your consent withdrawal or objection to further marketing communication means cease of all future ads, promotions and other marketing messages originating from your requested brand of the H&M Group, including the underlying processing of personal data for this purpose.

If you, however, continue to receive marketing communication from us displayed in your social media feed or web browser, this is a matter entirely between you and your platform provider.

You can withdraw your consent or object from further marketing communication by the following means:

* following the instruction in each marketing post/email,

* by editing the settings of each of your H&M Group brand account

* configurate the privacy settings on your social media account or browser, or

* contact Customer Service, customerservice@arket.com

Read our General privacy notice

Terms & Conditions In-Store App

INTRODUCTION

These terms and conditions (the “Terms”) are applicable when you install and use the ARKET mobile application (the "App"). “You” means you as a user of the App. Unless otherwise stated in any additional terms, the App is provided by H&M Hennes & Mauritz GBC AB ("ARKET ", "We", "Us") Reg. No. 556070-1715, Registered office Mäster Samuelsgatan 46 A, 106 38 Stockholm, Sweden. By using the App You agree to be bound by these Terms.

We reserve the right to make amendments to these Terms from time to time without prior notice. If You do not agree to the amendments, You may stop using the App.

THE ARKET APP FEATURES & SERVICES

The App is free of charge. By using the App You confirm that You are at least 18 years of age.

The features within the App may change from time to time without prior notice to You. This might include stopping (permanently or temporarily) any features. Any such changes in the App are subject to these Terms.

We may use data generated by You when using the App. You can find information about how we will process Your personal data when using the App in the Privacy Notice. 

When using the App, it is prohibited to engage in any illegal, harmful or inappropriate activity. It is also prohibited to circumvent, or attempt to circumvent, any restrictions on use of, or availability to, the App and its features, and to assist others in engaging in such activity. Furthermore, you understand and agree not to (i) post, transmit, redistribute, upload, or promote any communications or content that could harm or negatively impact our business, products or services; (ii) act in a manner or employ any device that restricts, impairs, interferes or inhibits any other user from using or enjoying the App, or which impacts the security thereof, or (iii) employ any device or attempt to use any engine, software, tool, agent or other device or mechanism (including without limitation spiders, bots, crawlers, avatars or intelligent agents) to navigate or search the App or to copy content therefrom. 

If You, in ARKET’s sole discretion, are reasonably assumed to be in violation of these Terms, ARKET has the right to terminate your access to certain features within the App and/or Your account without any prior notice to You.

SIGNING UP FOR AN ACCOUNT

In order to sign up for an account, You need to provide Us with a valid email address and We only allow one (1) account per email address.

To keep Your registered account safe, make sure that You keep Your username and password confidential. You are responsible for all activity that is conducted on Your account within the App.

Your account will be active until it’s terminated, either by yourself or by ARKET . You may terminate Your account at any time, and for any reason, by clicking the wastebasket icon under the “Delete my data and account”-header in the “Manage account”-settings. If you haven’t been logged in for 3 years, ARKET will terminate Your account. If Your account is terminated, Your access to the signed-in features within the App will cease immediately. 

SCAN & PAY

The App enables You to scan and pay for items in your local ARKET shop via Your mobile phone (stores that offer scan and pay are listed in the App). Only persons of legal age, 18 years or older, who are not under guardianship, can purchase items via scan & pay.

Please note that a purchase You make via the App is a purchase made from the local store, and not H&M Hennes & Mauritz GBC AB that provides this App. Same purchasing conditions that applies for a regular purchase at the local store applies for a purchase in the store using the App. If you have any questions about returns, defects, or other, please contact the local store.

When you scan an item in the App it will automatically be added to Your virtual shopping basket. In order to purchase the item(s) in your virtual shopping basket, You need to proceed to the checkout feature and pay using Your selected payment option. Payment must be made in full before leaving the store with Your purchased items. If you have any concerns about sales or other promotions, please contact a staff member.

When your purchase is completed, You will receive a digital receipt to Your e-mail address. You accept that You will automatically receive a digital receipt, and not a paper receipt, as proof of Your purchase.

You are responsible to ensure that You scan all item(s) you wish to purchase correctly. If You have any issues with scanning or completing your purchase, please contact a member of staff in the store.

We may ask you to help us confirm that the service is working effectively by allowing us to check Your goods against the scanner or to re-scan your items. Please understand that this does not imply that we suspect You of any wrongdoing, it is simply to ensure that we provide the highest quality service. If there is a difference between Your scan and any re-scan carried out by a member of staff, the re-scan will be decisive.

LIABILITY

We do not warrant that access to the App or Your account will be delivered uninterrupted, timely, secure, or error-free. Technical support is provided on a best-effort basis by our Customer Service. If You experience any issues, please email us at customerservice@arket.com .

We do our best to ensure that the information we provide in the App is complete, accurate and current. Despite our efforts information may occasionally be inaccurate, incomplete or out of date. We do not warrant the accuracy or completeness of the information, content or materials provided in the App. 

In case of an event beyond our control occurs, and which we are not able to reasonably overcome or anticipate, we will no longer have an obligation to fulfil our contract with you. Such an event might include government action or omission, new legislation, labour law conflict, war or danger of war, major disturbance of public order, sabotage, extreme weather conditions, fire, explosion, pandemic, epidemic, virus, and natural disasters. If any of these events occur, we are not obliged to compensate you for any damages. 

APPLICABLE LAW AND JURISDICTION

These Terms are governed, interpreted and applied in accordance with the laws of Sweden. However, if You’re a resident of another country or region than Sweden, these Terms can be subject to mandatory consumer protection laws and regulations in force in Your country of residence which may provide You additional rights.

If You have a complaint regarding the App, please contact our Customer Service customerservice@arket.com

If ARKET and You are not able to settle the complaint directly, You can submit Your complaint to the EU online dispute resolution platform at http://ec.europa.eu/consumers/odr/. If a solution cannot be reached, the competent authorities to settle the matter are the relevant authorities in Your country of residence. 

If You have any questions regarding Your App user account, You may contact Customer Service at customerservice@arket.com

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Terms & Conditions In-Store App

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