aw24 Garments, objects, and food
Inspired by simplicity, nature, and the aesthetics of slow living. Curated for everyday beauty.
garments, objects, and food
About ARKET
Launched in 2017, ARKET is a modern Nordic design and lifestyle destination featuring collections for women, men, children, and the home, along with a seasonal vegetarian café and coffee shop. Inspired by simplicity, nature, and the aesthetics of slow living, our ambition is to present a contemporary marketplace offering a diverse range of garments, objects, and food, all carefully made and artfully curated for a more beautiful everyday life.
A more beautiful everyday life
The concept of everyday beauty significantly influenced the Nordic modernist movement in the mid-20th century and served as a cornerstone for the development of the ARKET brand.
Coined in 1919 by Swedish art historian Gregor Paulsson, the slogan "More beautiful everyday goods" captured a new, democratic approach aimed at bridging the fields of art, handicrafts, and utilitarian design to create affordable, accessible items for daily life.
In the Nordic region, this aspiration embraced a new aesthetic characterised by clean lines, a neutral colour palette, and solid materials drawn from nature and the northern climate. Above all, it prioritised functionality and longevity as the basis of good design.
Long-lasting design
We believe that the foundation of sustainability in the retail world should be a focus on longevity and purposeful design. Our aim is to provide a curated selection of garments and goods that are not only beautifully designed and visually inspiring but also have a clear function and meaning in our everyday lives. Our products are carefully crafted to outlast short-lived trends, to be used and cherished for many years, and eventually handed down to someone else.
Our stores
A modern-day market is how we envision the brand: an inspiring design and lifestyle destination with a broad, edited assortment for the entire family, along with a seasonal Nordic café under one roof, representing a slower-paced retail experience with room to breathe.
Each of our stores is unique and designed in dialogue with the local architecture, but some of our signature interior features include archive shelving systems in a monochrome palette of soft greys, combined with a variety of natural materials such as solid oak interiors and custom-made terrazzo flooring.
ARKET CAFÉ
Dedicated to elevating the concept of everyday food, our vegetarian cafés are local hideaways, located inside most ARKET stores. Emphasising seasonality, creativity, and natural ingredients, the menus offer a carefully composed selection of seasonal dishes, sweet treats, limited edition pastries, and speciality coffee.
The menus are created by head chef Martin Berg, an early advocate of the New Nordic food movement. With a fine dining background and prior experience as executive chef at several Michelin-starred restaurants, he wants to bring food creativity, quality, and exceptional taste to a wider audience.