About ARKET is a modern Nordic design and lifestyle destination, offering collections for women, men, children, and the home, along with a seasonal vegetarian café and coffee shop. Inspired by simplicity, nature, and the aesthetics of slow living, the assortment features garments, objects, and food carefully made and artfully curated for a more beautiful everyday life.
Our design studio and head office are located on Södermalm in Stockholm, Sweden, and in total, we are more than 200 people working for ARKET around the world: designers, chefs, architects, buyers, pattern-makers, producers, mothers, fathers, readers, runners, artists, and hobby gardeners, all sharing the mission to elevate the quality of everyday design.
About A more beautiful everyday life
The concept of everyday beauty was a significant influence on the Nordic modernist movement in the mid-20th century and also served as a cornerstone for the development of the ARKET brand.
Coined in 1919 by Swedish art historian Gregor Paulsson, the slogan ‘More beautiful everyday goods’ captured a new, democratic approach aimed at bridging the fields of art, handicrafts, and utilitarian form to create affordable, accessible items for daily life. In the Nordic region, this aspiration embraced a new aesthetic characterised by clean lines, a neutral colour palette, and solid materials drawn from nature and the northern climate. Above all, it prioritised functionality and longevity as the basis of good design.
explore ARKET
ARKET is a brand within the H&M group Registered office H&M Hennes & Mauritz GBC AB Mäster Samuelsgatan 46A 106 38 Stockholm Sweden Company registration number GBC – 5560701715 Registered in Sweden VAT registration number SE 556070171501 For corporate information, visit about.hm.com