Interviews|March 2025
Ella Soccorsi on longevity and meaningful design
‘Design means curiosity to me. It is a tool for discovery, excitement, and a chance to completely dive into a topic I’m drawn to but know nothing about,’ says Ella Soccorsi, our Head of Design and Creative. ‘It could be science or nature or something as literal as material.’
It's not the nature of the topic that is the point – whether science, the natural world, or something as literal as material – but the investigation and process, and design becomes a way of unfolding the intricate layers of understanding and expression within it.
‘I know it sounds very grand, but I think it comes down to a curiosity about people and what’s going on in the world,’ says Ella Soccorsi. ‘That’s why I often turn to art because it gives you a feeling of how artists, who I think of as more sensitive to the world around them, perceive what’s happening, whether it’s the climate crisis or political situations, and how that affects our everyday lives.’
Brought up in Zambia by a Swedish mother and an Italian father, Ella moved to Stockholm to go to school in the early 90s. She later decided to depart from the planned career path in engineering to cultivate an interest in art and design, falling in love with scenography and costume design during an internship at the Stockholm Opera House and then co-founding the independent fashion label Nakkna before starting a long relationship with the H&M brand.
)
‘If you put in the attention and passion and all that comes with being inspired in the design process, and you know the lives of the people you’re designing for, it somehow shines through in the product.
You can feel the consideration and choices behind it, which gives it purpose and meaning, and in the end, beauty. Because beauty comes from connection. If I look at what makes my life more beautiful, it’s certainly not always the aesthetic of things but because they give me comfort and make sense in my day-to-day routines.
)
Most of us have a more relaxed and functional approach to how we create our homes than to our wardrobes and how we dress.
What becomes your house is a natural process, with a mix of inherited objects that are not really your style and stuff you actually need because you have children and small things they bring home from school, or that you bring home from the beach.
I think it would be quite interesting if the same kind of meaning and connection would play a bigger role in how we buy and relate to clothing.’
)
Care guides
)
Jersey
Care guides|March 2025
Jersey is a knitted fabric commonly used to make T-shirts, loungewear, and more. Properly caring for your jersey garments will help maintain their softness and stretch.
)
Synthetic fibres
Care guides|March 2025
Synthetic fibres such as polyester, polyamide, acrylic, and elastane have many useful properties that can be enjoyed in a variety of garments, including activewear and swimwear. They’re usually comfortable, quick-drying, and keep their shape well. However, they also shed tiny plastic particles that can enter the sea and cause harm to our ecosystems. Here’s how to care for synthetic garments.
)
Silk
Care guides|March 2025
Silk is composed of incredibly fine natural protein fibres produced by silkworms. It is surprisingly strong, smooth, breathable, and transports moisture. Handle silk garments with care to maintain their smooth and lustrous texture.
)
Canvas
Care guides|March 2025
Canvas items, such as shoes and bags, are popular for their durability and versatility. Proper care can help maintain their appearance and extend their lifespan.
More editorial
)
On scents and the mapping of beauty
Notes|March 2025
Scent is memory, place, and time – an invisible thread that links the material character of nature with the subjective realm of dreams, evoking emotions and connecting the past with the present.
Jersey
Care guides|March 2025
Jersey is a knitted fabric commonly used to make T-shirts, loungewear, and more. Properly caring for your jersey garments will help maintain their softness and stretch.
)
Olivia Lonsdale on the joys of going smaller
Interviews|March 2025
At first glance, the works of filmmaker Olivia Lonsdale seem hard to place in time. It might be because of the timeless beauty of every frame, the recognisable emotions she points to, or the grainy texture of her visual language, reminiscent of the past and mirroring the present. It’s deliberate: in her work, and in her life, the filmmaker and actor finds pleasure in the art of limits, favouring reflection and pause before finding the shot.
)
Herby sandwich with Gotland lentils and tomato
Food|March 2025
Combining earthy Gotland lentils with creamy herb mayo, beef tomatoes, and crisp lettuce, this sandwich is perfect for a light lunch or to share with friends. A final drizzle of olive oil and a sprinkle of sea salt and black pepper bring everything together.