Notes|April 2025
On scents and the mapping of beauty
Scent is memory, place, and time – an invisible thread that links the material character of nature with the subjective realm of dreams, evoking emotions and connecting the past with the present.
)
As we began creating our signature bath and body series in the years leading up to our 2017 launch, we found inspiration in the gardens of The International Perfume Museum in Grasse, southern France – an open-air conservatory and living archive of the region’s centuries-old history of perfumery. These gardens are arranged by distinct scent families: florals, herbs, woods, and many others, blending the organic beauty of nature with the logic of organisation. Dominated by roses, lavender, and jasmine, the gardens also weave in mimosas, citrus fruits, trees, and exotic spices.
)
At the heart of this fragrant landscape is a carefully illustrated ‘scent tree’ – a visual map documenting the relationship between plants and the raw materials used in perfumery. Each branch represents a different family, distinct yet interconnected, capturing the essence of a craft that has evolved here for over 500 years – the art of savouring the transitory nature of the flower season. The structure of this scent tree became the foundation of our scent grid, which we adapted for our own collection of single-ingredient scent concepts, including oakmoss (woods), verbena (herbs), geranium (florals), and others.
The combination of methodical organisation, reductionist clarity, and organic beauty forms the core of our design philosophy. It has also deeply influenced our graphic identity, with the archetype of the grid – simple, repeating forms – woven throughout our collections. From the material palette to fabric weights, colour families, and food ingredients, the grid serves as the framework – pronounced or invisible – that shapes how we display not only fragrances, but all the tactile and sensory experiences we offer.
Care guides
)
Jersey
Care guides|April 2025
Jersey is a knitted fabric commonly used to make T-shirts, loungewear, and more. Properly caring for your jersey garments will help maintain their softness and stretch.
)
Synthetic fibres
Care guides|March 2025
Synthetic fibres such as polyester, polyamide, acrylic, and elastane have many useful properties that can be enjoyed in a variety of garments, including activewear and swimwear. They’re usually comfortable, quick-drying, and keep their shape well. However, they also shed tiny plastic particles that can enter the sea and cause harm to our ecosystems. Here’s how to care for synthetic garments.
)
Silk
Care guides|March 2025
Silk is composed of incredibly fine natural protein fibres produced by silkworms. It is surprisingly strong, smooth, breathable, and transports moisture. Handle silk garments with care to maintain their smooth and lustrous texture.
)
Canvas
Care guides|March 2025
Canvas items, such as shoes and bags, are popular for their durability and versatility. Proper care can help maintain their appearance and extend their lifespan.
More editorial
)
Baked shallots
Food|April 2025
Shallots become extra sweet and tender when baked in the oven. Serve them slightly warm in salads, sandwiches and wraps, or add them to soups and stews for some savory umami flavour.
Jersey
Care guides|April 2025
Jersey is a knitted fabric commonly used to make T-shirts, loungewear, and more. Properly caring for your jersey garments will help maintain their softness and stretch.
)
Signe Siemsen on the freedom of trusting in nature
Interviews|April 2025
Plants have always been a source of both food and medicine, and the knowledge of how to use them has been passed down through generations. However, for most people today, that link is broken, and nature often represents something we need to approach with care. For Signe Siemsen – an herbalist, doula, and craftswoman living in Stockholm – having a relationship with the wild brings healing and meaning to what it means to be human.
On scents and the mapping of beauty
Notes|April 2025
Scent is memory, place, and time – an invisible thread that links the material character of nature with the subjective realm of dreams, evoking emotions and connecting the past with the present.