Interviews|April 2025
By appreciating the full cycle of a plant’s life and exploring our local environment, we can deepen our connection with nature and find beauty in everything that grows and changes, says Maria Berg, floral designer and head stylist at Rosendal’s Garden in Stockholm.
Similar to the concept of Slow Food, ‘slow flowers’ is a philosophy that celebrates the unique botanical character of each season and place. Officially formed in the U.S. in 2014, the Slow Flowers movement wants us to play close attention to plants that grow locally.
‘Nature always changes, even just a little day by day, so it’s impossible to be bored,’ says florist and decorator Maria Berg at Rosendal’s Garden, a biodynamic market garden in central Stockholm and proponent of the Slow Flowers philosophy since the 1980s.
‘An important part of our mission is to invite people to look differently at farming, and the flow of the changing seasons is the foundation of everything we do. I want people to open their eyes to what surrounds them in their everyday life and try to see the beauty in everything – even the things that have withered. I also want people to look at plants in a longer and fuller perspective, because almost all of them have multiple seasons that can be appreciated and used in arrangements. It’s just a matter of how you interpret the plant and combine it with other shapes and colours.
You can buy any flower or plant, and have it shipped here, but it’s going to be out of context. In my own arrangements, I use as much as possible from our own garden combined with the stuff I find in the forest, including cut branches and other waste materials. It’s important to me to create something beautiful from things that would otherwise be thrown away. Trying to understand the whole process and cycle of their life, and really cherish the different seasons adds value and can be a source of joy to follow.
I really want to encourage people to bring home stuff from nature and put it in a vase. You don’t have to spend a lot of money to make a beautiful decoration. There’s so much you can pick for free in the forest or by the road, with the extra benefit of avoiding the toxic chemicals that are sprayed on most cut flowers.
If you look for it, you’ll be able to find something to pick on every walk you take – in any country, at any season. Grass and reeds can be super beautiful, and they also change a lot with the seasons. It’s really nice to put a single flower or straw in a vase and follow their development up close. Just look for the simple stuff.’
The hidden features of our typeface ARKET Sans
Design|April 2025
Meant to reflect our preference for simplicity, functionality, and longevity, the ARKET logo isn’t a logo but merely the name of the brand set in uppercase in our own bespoke type family, ARKET Sans, which was developed in 2015 by the Icelandic and Danish design duo Or Type.
Suzanne Koller on listening to your instincts
Interviews|April 2025
With a decades-long tenure as one of the most respected creatives working in fashion, Suzanne Koller represents and produces ideas that set canons among tastemakers. Her exquisite point of view continues to gift the industry iconic expressions of a timeless yet always new and influential character.
Jo Ellison on the contemporary codes of business attire
Interviews|April 2025
It’s an old tale: summer begins to end as September approaches, marking the start of the new season. Despite the familiar post-vacation blues, this is a moment filled with the return of pleasant comforts: a well-known routine, the sounds of the coffee maker, the spark of refreshed creativity and, of course, the powerful influence of trusted office wear.
Paula Ayet on embracing change through movement
Interviews|April 2025
Paula Ayet left her big city life and career in fashion to develop her yoga practice in the Pyrenees and carve out her own route to creative work. As the big wave of transition is about to pass, she’s ready to reap the fruits of her hard work.