Design|November 2024
The hidden features of our typeface ARKET Sans
Meant to reflect our preference for simplicity, functionality, and longevity, the ARKET logo isn’t a logo but merely the name of the brand set in uppercase in our own bespoke type family, ARKET Sans, which was developed in 2015 by the Icelandic and Danish design duo Or Type.
At first glance, it is an archetypal European sans serif, characterised by clean lines and minimalistic design. However, it also exhibits more ‘humanist’ qualities, such as subtle variations in stroke width and soft, rounded letterforms that contribute to a sense of rhythm and warmth, reflecting the playfulness that is also essential to what we do.
Some of its unique features include an off-balanced letter R, a swinging K, and a pinched number 5. Used with a sort of non-branding approach across all mediums and applications, from signage to packaging and digital platforms, it aims to highlight product and content over and above the ARKET name.
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Care guides
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How to care for jersey garments
Care guides|November 2024
Jersey is a knitted fabric commonly used to make T-shirts, loungewear, and more. Properly caring for your jersey garments will help maintain their softness and stretch.
How to care for suede
Care guides|November 2024
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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How to care for leather garments
Care guides|November 2024
Leather is a hard-wearing yet sensitive natural material. As leather ages, it develops a beautiful patina, showcasing its unique character and history over time.
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How to care for leather shoes
Care guides|November 2024
Leather is a durable yet sensitive natural material that, if properly cared for, will age beautifully. ARKET shoes are made using selected high-quality hides that have undergone a chrome-free tanning process. Slight variations in colour and texture are natural characteristics of leather, making each pair unique.
More editorial
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Designing for longevity with Sofia Snöborgs Tüll, ARKET Head of Production & Sustainability
Interviews|December 2024
ARKET’s design philosophy is grounded in a commitment to quality and longevity. Sofia Snöborgs Tüll, our Head of Production & Sustainability, dedicates much of her efforts on improving resource use. Her work includes testing and expanding business models focused on resale, repair, and rental.
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Functional beauty and the collaborative craft of making shoes
Interviews|November 2024
Susanna Cognigni is our senior shoes and accessories designer, leading the design of our women’s footwear and bags since our first collection in 2017. For the past few years, she has been based in Civitanova, a seaside city in the Marche region, where most of our shoes are produced, and near where she was born and raised in a large family of shoemakers.
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Moments of presence with Mario Milana
Interviews|November 2024
The works of Mario Milana focus on the interaction between the body, mind, and objects. With this approach, the Milan-based furniture designer attempts to integrate the habit of presence into everyday life, looking to expand the meditative practice beyond an assigned time and place. ‘If you have to interact with something both physically and mentally, then you're present in that moment.’
The hidden features of our typeface ARKET Sans
Design|November 2024
Meant to reflect our preference for simplicity, functionality, and longevity, the ARKET logo isn’t a logo but merely the name of the brand set in uppercase in our own bespoke type family, ARKET Sans, which was developed in 2015 by the Icelandic and Danish design duo Or Type.