How to care for denim

Handling denim  

• Wash denim sparingly to preserve the fit and shape, saving water and energy. 

• To freshen up jeans between washes, air them in a steamy bathroom.  

• Raw denim is known for its high-contrast wear patterns that develop around areas like knees, lap, and pockets, making it unique to your body. To achieve these patterns, wear your jeans for a while before the first wash and wash them infrequently. For a more even fade, wash them more often. 

• Be careful with new raw denim, as the dye may transfer to light-coloured surfaces, including shirts, underwear, canvas trainers, and furniture. 

   

Washing denim  

• Spot clean minor stains with a damp cloth and a small amount of mild detergent, avoiding harsh stain removers that can bleach the fabric.  

• Hand-wash or use a cold cycle, at or below 40°C, to prevent shrinking and fading.  

• Use a mild detergent and turn jeans inside out to preserve colour and reduce wear on the outside. Wash with similar colours.  

• Raw denim: turn jeans inside out and hand wash in cold water with a mild detergent to retain indigo. Alternatively, use a gentle machine cycle, washing alone or with similar colours, as the dye will bleed. 

• Do not dry clean.  

   

Drying denim  

• Avoid tumble drying when you can, as it can change their look and feel. 

• Hang your denim garments to air dry to avoid heat damage and shrinkage from using a dryer.  

• Reshape the jeans while drying to maintain their original form and fit. 

   

Ironing denim  

• If ironing is necessary, use a low heat setting.  

• Iron the jeans inside out to prevent shine marks.  

• Do not iron over prints. 

   

Storing denim  
 

• Hang or fold your denim garments, avoiding tight folds to prevent permanent creases.  

• Raw denim: Hang to dry and avoid tumble drying. Place an old towel underneath to catch any dripping dye. 

• Store in a cool, dry place to prevent mould and mildew growth.  

• Keep denim away from direct sunlight to prevent fading and damage from UV rays.